Hate Software Upgrades? Here Is One That Will Help You Earn More Profits In Your
Video Store
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Save $780 a Year and Improve Accuracy
nternet Title Lookup - This new feature will pull title information from the Internet
and import it right into Phoenix [title, genre, rating, run time, theater year,
synopsis, actors, director, producer, writer, and studio].
How many hours a year do you spend entering title information? I bet it is at least
one hour a week and I would bet your time is worth at least $15 an hour. If you
take 52 weeks multiplied by $15 an hour, you would save $780 a year using those
conservative numbers.
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Drive Traffic With Low Cost Advertising
Email Marketing - Do you recall all those traffic driving tools in previous version
of Phoenix? [customer drop off report, demographics reporting, form letters, customer
targeting based on purchasing]. Now all the results from these reports can generate
into an email list that can be used in bulk advertising.
For example, you could target customers that have purchased previously viewed DVDs
in the past year, and generate an email that contains a coupon or an announcement
of titles going into the previously viewed rack.
Another example, you could target customers that at one time were highly profitable
but have stopped coming in or spending as much with your store. You could quickly
generate an email with a coupon or other incentive to get them coming back into
your store.
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Faster Employee Logins and Accurate Customer IDs
Fingerprint ID - The new fingerprint ID system is a quick way to identify employees
and customers. For employees, this is a fast way to log into Phoenix. Your clerks
no longer have to remember a login name and password, simply place their finger
on the pad and they are logged into the system.
As for customers, this system verifies the customer you are working with and prevents
people from using other people's accounts.
Note: The system does not store an actual fingerprint but rather
an algorithm that is derived from the print.
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Spot Your Top Revenue Generating Customers
Customer Ranking System - The transaction window now shows a five star system that
ranks each of your customers as you bring them up for a transaction.
You control how the ranking system works by plugging in values six different areas.
- Total dollars spent
- Merchandise sales
- Rentals Previously viewed rental sales
- Average days overdue on rentals
- The length they have been a customer (months)
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Manager Overrides Reduce Risk
Manager Override System - This takes the keys out of the hands of your clerks and
puts them with your manager. There are probably a couple functions that your clerks
need to use but you don't want to give them unrestricted access to.
With this feature, you can take away the function from your clerk and let your manager
perform an override when the time comes.
This puts the manager in charge and reduces your risk of mistakes and theft from
your clerks. As with all "out of the norm" actions, this is logged in the auditing
system with a detailed description of what transpired.
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Prevent Over Charging with Late Fee Caps
Late Fee Cap - More and more areas are limiting the amount of late fees you can
collect from your customer. Computing the maximum you can collect is getting harder.
Leaving this computation up to your clerk seems grim.
This new system will compute the maximum late fee you can collect automatically.
You set up how late an item needs to be before you start the computation.
Then the system will compute the fee based on how many days late you want to charge
for and/or a percentage of the cost or retail price of the item.
For example, after 30 days, you could charge 30 day's of late fees and 45% of the
cost of the item. This system is flexible enough to handle almost any areas
late fee cap computation.
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Customize The Transaction Toolbar
Customized Toolbar - This release of Phoenix gives you the opportunity to configure
the tool bar at the transaction window. Choose the functions you want to appear
on the bar and in what order.
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Save a Ton of Time on Rental Product Reorders
Reorder Points For Rental Items - This feature lets you set reorder points and stocking
levels on your rental database. This feature works great when you keep one copy
of a title and your customer can rent or purchase the item. When the item sells,
you are prompted to order another copy.
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Find it Faster and Easier
New Search Windows - The database search windows [rental, merchandise, customer,
and employee] have been redesigned to make finding records faster. You can select
what fields to place and in what order. You can even search on any field in the
database.
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