Detailed Information

“How To Increase Your Personal Wealth By Squeezing Profits From Your Video Store”

Using the right software in your video store can make the difference between rags and riches. These secrets will work for you too.

Dear Friend,

At your request, we shall be glad to send you one of the most talked about point-of-sale products ever produced. You can enjoy the benefits from this product risk-free for fifteen days.

      The name of this product is Phoenix for Windows.

Amazing as it may sound, people try hard to earn a living operating a video store with a software program that is not capable of running their business effectively and profitably. The truth of the matter is that these old out-dated systems require more work and are costing you money. How would you like to be using a product that can help you increase your profits, increase your productivity, and make you feel secure when you are not there? At last, a software application that does the work for you and helps you earn the highest profit possible – Phoenix for Windows.

The secrets to higher profits are in the benefits you receive from your point-of-sale software. Here is a brief list of the benefits you will enjoy with Phoenix:

• Increased customer traffic to your front door
• Increased customer satisfaction
• Reduced costs
• Better inventory control
• Better rental product management
• Additional opportunities to increase revenue
• Increased productivity
• Time saving
• Better information for vital business decisions
• Improved employee tracking
• A feeling of security and peace of mind
• Reduced internal theft
• Reduced customer theft

Increasing Profits

How much would you enjoy a software product that increased your profit by increasing customer traffic, improving customer satisfaction, reducing costs, reducing shrinkage, and giving you a grip on your inventory? Sound too good to be true? It isn’t. This product incorporates all the latest technology and features so that you can enjoy these great benefits to reach higher profits.

Increasing Customer Traffic

Driving customers to your door is one of the secrets to improving your bottom line. You will see how easy it is to target specific customers with customer targeting reports. You can focus your marketing on customers based on their renting and purchasing habits and your message will get to the right people while holding down marketing costs.

Discovering an easy way to identify profitable customers that have recently stopped coming into your store would be key in increasing customer traffic and increasing profits. For one reason or another, these people have stopped spending money at your store and it is essential that you get them coming back. Now you can simply run a customer drop-off report to list good customers that need a little attention to start coming back. Contacting these customers is the first step and generating information for telephone calls or direct mailers has never been easier. For your convenience, the information is available in report form, mailing labels, and file export.

With more people accessing the Internet, getting your store’s inventory on-line can increase traffic through your doors. Web-Link is a module that will post your rental and/or merchandise product on the web. This system will produce an entire website or can be used in conjunction with an existing site.

Attracting customers to your store with coupons, special offers, and special events has never been easier. You can bring customers back to your store by utilizing a form letter generation tool. You can easily produce many types of letters that can target specific customers for a mailing and you will be amazed at how easy it is to insert fields right into each document. Use these form letters for:

• Late fee collection
• Notification of overdue inventory
• Coupons
• Special promotions
• Simple reminders to stop into your store

Imagine renting a movie to a customer before it was due back from the prior rental. Now you can get your rentals product returned early on extended day rentals by offering early return store credit. You will get your product back on the shelf for another rental and the customer will return to use the store credit that you issued on the early return. This is all performed right within Phoenix and saves you hours of manually tracking credits. Life has never been so easy!

Would you like a gift card program like the major department stores? Now you can get just that with a system built right into Phoenix. What’s even better is there are no transaction fees, so all of the profits remain in your pocket. You will see that we have left no stone unturned and have included all aspects of a premier gift card system:

• Selling cards (Activation)
• Redeeming for purchases
• Deactivating cards
• Financial figures on the End of Day Report
• Commissionable (employee incentive)
• Barcode and magnetic strip identification

If you are considering subscription pricing to increase customer frequency, then Phoenix has the tools you need. You can set up multiple plans, associate the plans to rental product by several filters, set the maximum items out at any one time, run monthly renewal reports, and run plan analysis reports. The plans can automatically be renewed with our Sub Plan Renewal Wizard.

Increasing Customer Satisfaction

You can enjoy higher profits by increasing customer satisfaction with a few simple tools. Your customers will love the ability to have the whole family on one account as authorized renters and know which family member is associated with each transaction. Identifying which authorized renter is responsible for a late fee can prove to be invaluable during the collection process.

With the signature capture feature, you can actually see who signed for the rentals. No more arguing over late fees when you can prove that their spouse was responsible for the late fee.

Protect your reputation and your business by incorporating a rating check system. A warning box will alert you to any renter that attempts to rent a title beyond their age limit. You will be the hero with parents who have minor children that rent at your video store.

Beating up the competition by offering reservations is a sure fire way to produce profits. Your customers will be smiling when they find out they can rent the latest title on a Friday night. Protect against over reserving a title by using the hold back feature on each hot new title.

How would you like to get the money for future rentals up front? Now you can, with the prepaid rental system build right into the system. You can offer your customers a small discount on prepaid rentals, and you will get your money up front. You will be able to set up all types of prepaid rental programs and the system will handle all the work of tracking for you.

Have you ever felt as though you have rented that title before? Your customers probably have and now you can provide outstanding service by informing him that he has already rented this title from your video store. Imagine saving him from getting home  to a “We’ve already seen that, now go back and rent something else.” You will have saved the day and earned a customer for life.

Now when your customer wants to extend the rental period of a title, you don’t have to go through the hassles of returning and re-renting the product. The re-rental feature will easily extend the rental period.

Reducing Costs

You can save considerable money by staffing the right number of people each day. Discovering the right number of people, in the past, has been time consuming and pretty much guesswork. With this product, getting the vital stats on business volume is simple. You will be able to schedule your employees based on volume and save time doing it. Save even more time by utilizing the employee scheduler tool built right into the system.

How would you like to know if your marketing is actually working? By tracking coupons through the system, you will know which marketing piece is working for you and which are costing you money. You can even barcode your coupons and have the system automatically apply the coupon to the customer’s invoice.

Credit card processing can take a bite out of your profits and now you can lower your discount percent to as low as 1.89% for Visa and MasterCard purchases. You will save the hassle and expense of a credit card processing machine by utilizing the processing system built into Phoenix.

Better Inventory Control

Hate inventory just sitting on the shelf wasting capital or how about inventory that you just can’t seem to keep in stock? Now you can control your inventory by easily identifying what is moving and what is wasting space through the inventory turnover reports. To help ensure the highest profitability, these reports help you set your reorder points and stocking levels for each inventory item. Never again be out of stock on a hot item or waste space with products that collect dust.

At last, you can save time ordering inventory for your store by automatically generating purchase orders for each vendor. Your accuracy in what to order will improve when you let the system identify items needed to be ordered and how many.

You can categorize your inventory by department to track and identify areas that are profitable to you. Should you expand your candy isle, increase your sell through product, expand your music section? These are all questions the departmental reporting will help you answer to achieve the highest return on investment.

Product super groups make creating complex package deals easy. When you have like items, say all 12oz Pepsi products, that can appear for a package deal, the super group name is used in package definition.

Better Rental Product Management

Maintaining your rental inventory can be a nightmare and can consume 7-12 hours a week of your time. We can cut that time down to mere minutes. You will enjoy extra time each week by utilizing a slow renting inventory report to identify what titles can be sold off to make room for new titles.

To make your life easier, the title performance reports are an easy way to track the performance of all your titles. It is flexible to your needs by letting you view the figures by day, week, month, year, or any given period.

You will discover that the purchase targeting information will be a valuable tool for your future rental product purchasing. This feature lets you set a target percentage of return for a specific number of weeks out from street date. By indicating how close you came to your target, you can adjust like-title purchases in the future to meet your target.

You need to know how each genre performs in your store and this knowledge can impact the titles you purchase. You will enjoy knowing exactly how each genre is performing in your store by day, week, month, year and season. You will relax knowing you have a simple tool to identify rental trends during the year.

You’ll find the overdue product interactive system to be a savior when it comes to contacting your customers about outstanding rentals. This interactive system is more than a report; it lets you take notes on your call so the next clerk that calls knows what’s going on with this customer. If your clerks call each day on late items, they will never again hear “I told the person yesterday that I would return those in two days.”

You won’t believe how easy it is to switch your older new release stock to catalog stock with the new Rental Product Re-Pricing Wizard. Simply line up the product and scan.

Have your clerks ever sold off new release titles before the date you set? The minimum sell date feature will prevent clerks from selling off titles early.

Additional Opportunities To Increase Revenue

Selling off excess titles can be as easy as asking your customer to purchase them. Your clerks can be prompted whenever a copy is for sale (during a rental). You will be able to tell the customer instantly how much more to purchase the product and the total cost of the purchase. Now collecting late fees (additional days rented) has gotten easier; a pop-up window alerts your clerks when a customer, with late fees, is renting. You will save tons of time with all the vital information about the original rental in one place – just a click away.

Do you want to recover some of your outstanding late fees? You can start collecting these fees by mailing customer statements; these statements are easy to produce and automatically generate the customer address information, the late title information and late fee amounts.

You will be able to increase your potential for rental revenue by identifying and recovering overdue inventory. Contacting your customers has never been easier with a built-in report specifically for overdue inventory. The report contains all the information you will need to contact the customer, relay which titles are overdue, and recover your product.

Do you know that you can expand your profitability by utilizing product trading (games, music, movies)? Now you can purchase used product from your customers, then turn around and sell it at a profit with ease. The software takes the headache out of purchasing used product; the purchase takes place at the same transaction window as your sales and rentals – even on the same receipt!

Now we make transferring inventory from location-to-location easy with a new inventory transfer system. You will love the ability to move product from one Phoenix site to another and have all the information transfer with the item.

Increased Productivity

Wouldn’t you just love the ability to configure your tool bar with how you do business? Your in luck, you can customize your main transaction tool bar any way you want and streamline the transaction process.

You will discover how easy it is to process transactions with this Windows product: simply point, click, and rent. With a built-in training mode, new employees can practice performing transactions prior to helping live customers without affecting the live database. You can quickly slip into the training mode at any time and even between transactions.

How would you like to get help instantly on your pos system? We make your life easy by providing an on-line text sensitive help file that takes you right to the page in the operation guide you need. Simply press [F1] on any window and your answers will appear.

Do you love those function keys? If so, you can map transaction functions to the keyboard’s function keys including [Alt], [Shift], and [Ctrl] combinations. For example, [F4] can be search for rental items or [F8] can be search for customers – you decide.

Hate a product that is hard to read and navigate? We have removed this frustration by creating easy-to-read screens with understandable text and by providing logical placement of command buttons.

You will enjoy a time savings and increased productivity when entering copy information for your rental product. Many of the fields are cloned each time you add a copy of a title and you can even have the system save you time by automatically numbering each copy.

You will be able to keep your employees informed on special events and tasks with a specific message for each day of the week. This message will appear on the transaction window and will be in front of your clerks constantly.

Time Saving

Wouldn’t you love it if you could import new title information into your system? Well now you can. This feature will download the basic title information (including synopsis and actors) right into the title record. This will save you time in data entry and help insure the information is accurate.

Do you dread entering new customer information while there are several people in line waiting to give you money? Now you can scan the customer’s driver’s license and the information on the card will be imported into the customer record.

You can take advantage of a built in task schedule that will perform some time consuming tasks for you automatically, like: renew subscription renewals, email overdue rental notices, email outstanding AR balance notices, compact the database, change pricing categories on items going to catalog section, and more.

We will save you time during the initial setup of this product by providing an easy-to-follow user’s guide. Whether you use the guide as a quick reference or read it from cover-to-cover, you will discover how easy it is to learn the product.

Do you hate processing the drop box on Monday mornings with all those tapes and DVDs to return?

Now you can cut your time by 77% with batch check-ins. Simply line up your movies and begin scanning; even copies with late fees will not slow you down. Now you can save a ton of time on receiving full purchase orders by choosing to receive the entire order with one click of the mouse.

We make taking inventory a little easier than it was before by automatically making the adjustments to inventory for you. Once the physical inventory is complete, you simply review and click to make the adjustments; what could be easier.

Getting new customers signed up has just gotten easier and quicker. A signup form, with their information already filled out, can be automatically printed after a customer has been added. With customer insert fields, you can customize this form to fit your requirements.

Better Information For Vital Business Decisions

Getting information out of your system is vital to the success of your business, and we have just made it easier for you. You will have a wealth of information at your finger with predefine static reports that are categorized by topic (customers, inventory, financial, rental product, and auditing).

And if that wasn’t enough, you have report generators for each database so that you can create any type of report you desire. These easy-to-use generators are visual and what you see on the screen is what you get on the report. The Report Wizards makes creating customized reports simple. We save you considerable time by saving the reports that you create to disk, so each time you want to run them, they will be there ready to go.

Comparing your current store’s performance with prior years has just gotten easier. You can compare a specific day, week, or month to the last three years and see a graphical representation of the data. This feature will tell you quickly if you are ahead of last year or have some room to improve.

Knowing who your best customers are is sometimes difficult. With the customer ranking system, you can quickly identify your top customers for the current period [you define the current time frame to view]. This feature is configurable and will look at rentals, previously viewed purchases, timeliness of returns, how long they have been a customer, and merchandise sales.

Customer demographics will break down your revenue stream by age bracket and gender. You will get demographic information on titles (rental product), formats, genres, pricing categories, merchandise, departments, and storewide revenue. You will even see what percentage of each age bracket is currently active for a given time frame. Information is delivered in report and graph forms. Never has so much information been available, by age group, to help you in your purchasing of rental and merchandise products.

Hard cold facts are better than a mere guess when it comes to rental product depth. We will save you hours of hard work each week determining when you should sell off copies of your new titles. The slow renting inventory report will provide you short and concise information in a fraction of the time, without the guesswork.

Have you ever caught yourself walking the isles trying to figure out what merchandise items are moving? Many retailers have told me this story and now we have the answer for eliminating this time consuming task. Phoenix gives you up to the minute information on your inventory turnover (movement) and will take the guesswork out of stocking levels and reorder points.

You’ll be amazed at the type of information available on a product’s performance and how easy it is to retrieve information on any period (day, week, month, quarter, year). You have access to how the information is displayed whether in detail or in an executive summary format. I am positive that no other product gives you as much information to work with as Phoenix!

If you perform cash payouts from your register, you will be glad to know that you have a complete payout system available. You will predefine your types of payouts (UPS, office supplies, so on) and will be able to track them on your end of day report.

Getting the right information out of your system is vital to your success. You can export information about your customers, rental product, merchandise, and financial information.

Improved Employee Tracking

Phoenix will give you eyes on your store when you are not there so that you can take that vacation you have been meaning to get to. The internal auditing system will let you get away by tracking all abnormal activities performed in the system like:

• Voiding late fees
• Altering late fees
• Deleting inventory
• Deleting customer invoices
• Altering invoices
• Manual adjusting pricing
• Editing customer invoices
• And more

Reduced Customer

Theft How many times has a customer run up late fees then simply signed up as a new account? And how much revenue have you lost in collecting those late fees? You can protect yourself from customers signing up as a new account and losing these fees by a feature included in this product. Duplicate customer checking occurs every time you add a new customer to the system and the system alerts you when a new signup already exists in the database. Several fields are compared for a match:

• Name
• Address
• Phone
• Social Security Number
• Driver’s License Number

For a sure fire way to identify your customers, a camera ID system is available to give you a positive ID during each rental. This will help you eliminate customers renting product on someone else’s account. You will be the hero with your customer by protecting their account from unauthorized use.

Another way to protect unauthorized use is to utilize a customer PIN pad. You can be virtually sure of who you are renting to because each transaction would require the customer to enter a PIN on a unit poised in front of each station.

Protecting your investment in rental product is high on most retailer’s list and we provide a tool to limit the number of rental items a customer may have at any one time. It is flexible enough to allow you to increase the maximum number of rental items for those good customers with a rental history.

To add to your protection, you can prevent customers renting product if they have:

To add to your protection, you can prevent customers renting product if they have.

1. An expired or invalid credit card information.
2. An AR balance greater than a predetermined amount (user defined).
3. An expired or invalid driver’s license information.
4. Overdue rented inventory.
5. Membership expire date invalid or in the past.
6. Any of the required customer fields blank.

Comments From Our Customers

Listen to a few comments.

“The system makes us look like superstars to our customers and the speed of Phoenix lets us help our customers quickly. Phoenix keeps us organized and it is easy to run a report to find dead inventory. It is easy to see what has been ordered and it keeps the new release list current and easy to access. We have compared Phoenix to all the other products and found it to be superior in every way”, writes Emmette Jacob, Jr. from Breaux Bridge, Louisiana.

In another letter received from Jeff Ostresh from Amherst, Massachusetts, he says, “There are so many features in Phoenix to help you keep track of what is going on in your store. It is a very advanced product for video stores and is easy-to-use. This windows product is faster than any DOS application.”

And just listen to this.

“Your service was just excellent and the staff was very helpful in getting me converted to the new system. We’ll definitely use your products and services again!”, says Jeremiah Bodensteiner of Madras, Oregon.

Pat Thuesor says, “Your support crew has been extremely patient and helpful to me every time I have been in touch with them. I appreciate them not making me feel dumb. Keep up the good work.”

“I have been using products from Phoenix Information Systems for over 4 years and I have been completely satisfied. Each product has been easy to use and very affordable. I highly recommend these products to anyone that relies on their computers as much as my company”, says Steven Whitten of Bruce, Mississippi.

Risk Free Offer

You will undoubtedly get more value from this software than any other POS software you ever owned. Phoenix Information Systems, the world’s leader in video point-of-sale software, for a limited time has arranged a fifteen day money back guarantee on Phoenix for Windows.

If you are not delighted with Phoenix during the first fifteen days, you may return it and owe nothing.

As much as Phoenix Information Systems would like to extend this unprecedented offer at a bargain price, it can only be guaranteed for a 15-day period. So please fax or mail your order now.

Your Phoenix point-of-sale software will be rushed to you within 24 hours of receiving your order. Pick up the phone and call us now at 800-922-4556 to get your copy of Phoenix for Windows. Don’t hate yourself for waiting, start enjoying the benefits now.

Thank you for your interest and attention. I’m sure you will enjoy and benefit from the use of Phoenix for Windows.

Sincerely,

Jeffrey William Cameron on behalf of Phoenix Information Systems, LLC.

PS. Phoenix for Windows has made running video stores easy and helped many to increase their profits. You can benefit from these secrets too. In fact, Phoenix Information Systems guarantees it. There is no risk to you, load the software and see the benefits or return the product within fifteen days and owe nothing. Contact us right now at 800-922-4556.

PPS. Act now and you will receive three free bonuses. With your purchase of Phoenix you will receive a six month maintenance agreement and 2000 free product bar codes. When you order within 15 days, you will receive 5000 customer receipts absolutely free! Don’t wait call now.

(800) 922-4556

Learn about upgrades to Phoenix for Windows